IMAGE ACTIVITY IN THE CONTEXT OF THE MANAGEMENT OF INTERNAL UNIVERSITY ENVIRONMENT

Shmigirilova L.N

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Study of the image problem of a modern University in the framework of the management approach represents a wide field for scientific and applied research. The relevance and importance of the study of the image of the University activity are substantiated existing tendencies of development of educational services market, in particular in the area of higher professional education. The organizational and managerial factors of competitiveness of the University, which form its image, increase of its significance for the formation of competitive advantages of the educational institution. Successful promotion of the image make the University attractive to consumers of its products: external customers – school children and their parents, parents of students, employers, students, internal clients – teachers and staff. Effectively manage the image of the University is possible in the implementation of diagnostics of the process image of the work, the analysis of the perception of the characteristics, on the basis of which is formed the image of the University, the object representation of the structure of the image, including the definition of areas of monitoring on the basis of the model of the internal environment.

Библиографическая ссылка

Шмигирилова Л.Н ИМИДЖЕВАЯ ДЕЯТЕЛЬНОСТЬ В КОНТЕКСТЕ УПРАВЛЕНИЯ ВНУТРИУНИВЕРСИТЕТСКОЙ СРЕДОЙ // Научное обозрение. Социологические науки. 2020. № 1. С. 44-44;
URL: https://science-sociology.ru/en/article/view?id=66 (дата обращения: 27.07.2026).