THEORETICAL ASPECTS OF CORPORATE COMMUNICATION

Ozerova M.M

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The article discusses the concept of corporate personality understood as a complex of socio-cultural elements of subjective social thinking, analyzes subjective individual perception of corporate reality, and its correlation and interaction with personal perception and social reality. Corporate identity is the subject and defining element of corporate communication, since it possesses individual characteristics, operates with social and cultural values, and is central to the corporate communication. We study the process and the structure of corporate communication, present the definitions of the concept, analyze the opinions of experts in the field of communication. Corporate communication is seen as a constitutive component of the organizational culture and corporate relations. This paper investigates the construction of corporate communications as effective channels to receive and impart information highlights the most important features that define the role of communication in the organization.

Библиографическая ссылка

Озерова М.М ТЕОРЕТИЧЕСКИЕ АСПЕКТЫ КОРПОРАТИВНОЙ КОММУНИКАЦИИ // Научное обозрение. Социологические науки. 2020. № 1. С. 28-29;
URL: https://science-sociology.ru/en/article/view?id=38 (дата обращения: 27.07.2026).