THEORETICAL BASES OF STUDYING OF ORGANIZATION IMAGE ON TERMS OF PHENOMENOLOGICAL SOCIOLOGY

Linyucheva M.V

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Possibility of studying the subject of organization image on terms of phenomenological sociology, social constructivism and social intentionalism is revealed. The social nature of the concept “image” is considered. The scientists’ opinions about image of different historical periods are given. Image is not a constant property of the organization, but a phenomenon changing in the course of interaction. Therefore, in order to develop, adjust and maintain a positive image, it is necessary to competently build the process of socialization, described in the theory of social reality engineering. The author represents image as a resource of social management of the modern organization, which forms cyclic system of object-subject communication. The author establishes interrelation between the organization image in consciousness of the audience and the stereotypes introduced by individuals from daily reality.

Библиографическая ссылка

Линючева М.В ТЕОРЕТИЧЕСКИЕ ОСНОВЫ ИЗУЧЕНИЯ ИМИДЖА ОРГАНИЗАЦИИ С ПОЗИЦИЙ ФЕНОМЕНОЛОГИЧЕСКОЙ СОЦИОЛОГИИ // Научное обозрение. Социологические науки. 2020. № 1. С. 26-26;
URL: https://science-sociology.ru/en/article/view?id=33 (дата обращения: 27.07.2026).